Friday, 24 November 2017

ms-havachat discovers Inspirations in Sunninghill

Inspirations gorgeous shopfront
54 High Street, Sunninghill Ascot, SL5 9NF

This morning I met a friend for a coffee before art class. With time to spare before class, I decided to stroll the High Street in Sunninghill and discovered INSPIRATIONS, a truly delightful gift shop.

The strange thing about where we live, indeed for most of us these days, independently owned boutique retailers are few and far between, thanks to the multi-national global branded retailers. `Just walk down any major High Street, or visit a shopping mall (ie: centre) and you'll see the same retail outlets, varying only based on the socio-demographics of the area. Trying to find a privately owned, one-off, independent retail outlet isn't easy these days.

Bricks'n'mortar shopping is struggling to compete with online retailers so things like customer service, product differentiation, product knowledge are what's able to set them apart. The gaps can be huge if bricks'n'mortar retailers invest in their staff, their physical shops and products. I throughly enjoyed training my retail staff, and the interaction with our customers, the rapport and trust that developed all of which resulted in increased sales.

Inspirations is a text-book independently owned shop. Owner/manager of 18 years, Judy and best friend Janet are warm and friendly and know their stock intimately. They take pride in sourcing the best of British made products as often as possible,  and love finding British designers whose products will sit well in the shop. Their suggestions for gift ideas was most appreciated!

Judy on the right, with Janet. 

What a little treasure trove of loveliness. Fashion accessories like hats, gloves, scarves and bags are displayed creatively amongst ornaments and photo frames, while the jewellery is set to one side. 

There's a lot of stock in a small shop, and it's lovely!

Everything is well displayed and easy to see.

There's a bespoke toy section too  that offers high quality
brands and a selection across young ages.

Janet loves stocking Sea Witch candles that are made in a small village in Cornwell, while Sam Wilson, from The Cotswolds is another very popular British range.

There's a great selection of cards and wrapping paper AND they gift wrap!

Very true!

You won't find Inspirations online. They believe in 'word of mouth' recommendation from their client base, many of whom have been with them for 'years'. They smiled when the explained how happy it makes them knowing they are serving generations of customers, from near and far. 

I'm so pleased I discovered Inspirations this morning and was 'inspired' to take a few photo's and have a chat, so I can share it with you.

If you're in the area, do pop in and say ms-havachat recommended you.

With Friendship

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